The site, which can be found at http://www.SoBePhoneGear.com, lets users personalize their phones with free, SoBe-branded mobile content and offers free registration in SoBe's "Very Important Lizards" (VIL) membership club. Users can also purchase content from a selection of 5,000 popular ringtones, games and images, including mobile wallpaper featuring SoBe-sponsored athletes: skateboarders Andy Macdonald, Mike Vallely, and Ryan Sheckler; triathlete Eric Harr; snowboarders Keir Dillon and Torah Bright; wakeboarder Froggy Soven, and freestyle motorcross riders Ryan Capes and Travis Pastrana. |
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