Mobile Development News

VIRTU Interactive (VIRTU), a nationally recognized strategic marketing and Web design firm, has been engaged by National Software Testing Labs (NSTL), the world's leading mobile application and device certification test lab, for a new branding and customer education campaign. Recently recognized by Best Practices in Corporate Communications as one of the top 18 design firms in the United States, VIRTU will helped the Blue Bell, Pennsylvania-based NSTL launch its new AppRELAY mobile testing solutions at the QUALCOMM BREW(TM) 2004 Designers Conference in San Diego, in June.

VIRTU will develop a variety of educational materials for NSTL, including a microsite with information on NSTL's new products and services; promotional games to help mobile software developers use AppRELAY solutions; and, a variety of electronic marketing, email and interactive promotions. One of the first games VIRTU plans to offer will be a variation of the old Minesweeper game, which will demonstrate the "blowups" or challenges developers encounter in bringing new software to market and ways in which they can avoid them.

National Software Testing Labs Engages VIRTU INTERACTIVE for New Product Launch