Nokia is going to provide content downloads, aggregation, and billing for operators. This is exactly what QUALCOMM does. Competition is good and this shows that even Nokia agrees that what QUALCOMM is doing with BREW is what people want. Java has suffered as a mobile content platform, compared to Qualcomm Brew, by having a fragmented channel and a confused economic proposition for developers. Nokia aims to change that with its new Preminet aggregation, download and billing framework. Although operators can brand the service themselves, reflecting the shift away from handset branding, in the longer term Nokia could sideline them by accelerating the creation of open IP portals. Nokia aims to stay out of the battle of content branding and ensure that it controls the underlying software and relationships, giving it the critical position whatever trends drive mobile applications in future. |
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