Mobile games have long been poor relations to ringtones and wallpapers. One research company estimated that only 5-20% of all downloads are games. However, if you look at the entire gaming industry and compare it to, say, the entire music industry, won't the numbers still be at about the same ratio? Based on this article, the video game industry did $7billion in 2003. The global music industry did $32billion in 2003, according to this article. I think the first number is world wide, but if it's not that changes things, of course. In any case, that puts video games at about 22%, which is only slightly higher than the highest 20% number. What does that mean? If the number on the mobile side is actually 5%, then it could grow to about 22% if it sees parity with the entire industry. That's about a 4.4x growth, which is quite amazing. However, if it's already at 20%, then it may only grow by 10% to reach parity. Which is it? Who knows? The mobile content and application industry is still very young and is growing quite fast on a whole. That means, compounded with gaining ground on a ratio basis there is also real growth in the mobile market increasing all numbers equally. The end result? There's money to be made in mobile gaming and the overall pool is growing. |
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