Press release 28th if June 27, 2005 Mobile Internet even more accessible The 8th of June OP3 took the first step in making mobile Internet easy accessible by launching www.shotCode.com. It’s time for step two! OP3 today offers automatic optimization of regular Internet pages, making them readable on the tiny displays. All new techniques got its teething problems, usability often being a key issue. The mobile Internet is no stranger to this. On average the mobile Internet simply is not being used. 99 percent or even more of current websites don’t look good on the tiny mobiles’ screens. But OP3, the company behind the ShotCodes, has now made its second step in its attempt to eradicate these problems. Until now making web pages for mobile phones required specific knowledge and was a near impossible feat for inexperienced users. It’s been up to the ones creating the websites to make the information sent to the mobile Internet users legible. Changes and editing was necessary. “We saw that making the mobile Internet easily accessible was step one. Now, in step two we automatically optimize regular Internet pages for mobile phones making the technology truly accessible to everybody,” OP3’s founder and C.E.O. Dennis Hettema declares. Small mobile displays have a lot of limitations, compared to the ordinary PC- and laptop screens. Even if most of the mobile models are able to read HTML, optimization is usually needed. The new optimization feature on ShotCode.com is completely automatic and free of charge. Say you would like to sell your bike on ebay, you can now easily point a ShotCode to your auction’s URL and hang this ShotCode on your local supermarket’s notice board. The ebay pages’ will be automatically updated so that the scanner instantly sees your auction in a readable format. The interest for OP3 has been enormous since the launch of www.shotCode.com. “I’m overwhelmed by the positive response on ShotCode.com. I can’t wait to find out what our members think of our optimization feature”, Dennis Hettema says. With OP3’s ShotCode software (which is available for free at ShotCode.com) on your mobile phone, you just have to point your camera at a ShotCode, (which is a circular type of barcode) click once and you’re instantly connected to the corresponding Internet site. “We’ve got great plans for the ShotCode platform and reader application. Within a couple of weeks we’ll release our first java version of the ShotCode reader. And we continue the task making as many mobile models compatible as possible. In the coming couple of months we’ll also be adding a range of power user features which our members are requesting”, states Dennis Hettema. For more information call Dennis Hettema, mobile NL: +31 6 300 46 164, or mail dennis@op3.com. |
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