Did anyone else breath the word FINALLY under their breaths when they read this headline? We certainly did.
Handango, the great warehouse of downloadable games and other apps, has long provided the mobile world with content. But always in the form of one-shot payment apps. Sure, they added their club discount and reward point systems, but you're still asking your end-users to pay $15 bucks for a game of Sudoku. It's a price point that makes people shop around and play your trials instead of buying your games.
Many of us are familiar with how well the BREW subscription model works. That recurring $3 subscription fee really adds up over time, and people don't think too hard about signing up for such a "small" amount. But we have had no equivalent billing mechanism at Handango - until recently.
The company is now pushing its Mobile Billing Portal (Mobile Billing API) which allows developers enable their mobile applications for all sorts of sweet new billing mechanisms, including:
Well, it's about time!
More At: GoPass Mobile Billing API
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